Diedrich RPM Marketing

I am constantly researching and I don’t even realize it. It is truly amazing how much research impacts decision making, and the simple choices we make every day. Wernher von Braun: “Basic research is what I am doing when I don’t know what I am doing.” Faced With An Important Decision? Research Impacts Decision Making […]

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Diedrich RPM Marketing

Why is it that certain colors make us feel certain ways depending on how they’re used? How do brand colors impact our emotional connection to a product? Google. Target. Facebook. Successful brands with memorable logos. Why? Take a second and imagine these logos in black. Tough and uncomfortable, right? Considerations when Choosing Brand Colors Here […]

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Diedrich RPM Marketing

Perhaps the most meaningful and rewarding part of a marketing campaign is the end result: the Return on Investment (ROI). Often though, the ROI of some marketing tactics can be difficult to prove – but with this certain amount of gray area, there are specific steps one can take to ensure a marketing investment earns the […]

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Diedrich RPM Marketing

So, what is a pilot campaign? Let’s talk about it in a way that’s easy to understand. Why You Need a Pilot Campaign Have you ever gone to a potluck without planning ahead to see what everyone else is bringing? You go to the store and hastily decide on a random snack to bring, only […]

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