April 2019

2
Apr

Marketing to Gen Z: What You Should Know | Diedrich RPM

For years, we have been hearing that, as business owners, we need to turn our marketing efforts on their head in order to effectively reach Millennials. Now, Generation Z (Gen Z) is entering the marketplace and, as marketers, we need to connect with this post-Millenial group of influential customers differently. Who is Generation Z? According to the Pew Research Center,

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