Diedrich RPM Marketing

Time and time again at Diedrich RPM, we see clients struggle with maintaining high customer satisfaction ratings. We observe instances where overall satisfaction is at 60% or less, and no accountability is in place to address customer service issues. Unfortunately, this applies to a wide variety of markets, from retail to manufacturing to health care. […]

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Diedrich RPM Marketing

For years, we have been hearing that, as business owners, we need to turn our marketing efforts on their head in order to effectively reach Millennials. Now, Generation Z (Gen Z) is entering the marketplace and, as marketers, we need to connect with this post-Millenial group of influential customers differently. Who is Generation Z? According […]

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