April 2019

26
Apr

7 Tips to Improve Customer Satisfaction & Manage Retention

Time and time again at Diedrich RPM, we see clients struggle with maintaining high customer satisfaction ratings. We observe instances where overall satisfaction is at 60% or less, and no accountability is in place to address customer service issues. Unfortunately, this applies to a wide variety of markets, from retail to manufacturing to health care. This is why we specialize

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2
Apr

Marketing to Gen Z: What You Should Know | Diedrich RPM

For years, we have been hearing that, as business owners, we need to turn our marketing efforts on their head in order to effectively reach Millennials. Now, Generation Z (Gen Z) is entering the marketplace and, as marketers, we need to connect with this post-Millenial group of influential customers differently. Who is Generation Z? According to the Pew Research Center,

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