Diedrich RPM Marketing

If you’ve ever worked in a small business, you know just how fun the close-knit, collaborative environment can be. It’s great to throw Kyle in research a birthday party, and the whole office attends because they all actually know him. Due to the close quarters, most small businesses occupy, hollering down the hall about an […]

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Diedrich RPM Marketing

What is a Key Driver Analysis? What is affecting your company’s overall satisfaction scores?  Price? Location? Turnaround time? All of the above? Conducting a key driver analysis helps you understand consumer behaviors.  This special type of analysis also uncovers what is most important to consumers in a specific product or service category. It plays a […]

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