Our first step was to complete competitive audits and foundational research to unveil market insights and opportunities, which helped to shape our overarching marketing strategy and direction. From there, we developed a campaign theme of “Experience Miami,” which branded Island Queen as the one-stop-shop for all must-do Miami experiences. Next, we designed and developed a new website on a user-friendly content management system to help the client easily update content on their end. The optimized site streamlined navigation, improved the digestion of information, and promoted action to complete the sale. When launching the digital marketing campaign, we created and implemented Google and Facebook ads, as well as search engine and web optimizations.