Thern had an ideal opportunity to elevate their website and overall digital marketing strategy to attract new business. They wanted to be found organically and through new media avenues, as well as understand what their end-users and distributors found most important regarding products and services. To achieve these goals, research needed to be done to gain a clear understanding of how Thern was positioned in the market against competitors, confirm how prospective customers preferred to find their suppliers, and how to reposition their product lines and naming conventions to match the search intent of their clients. Thern also needed a fully integrated ROI tracking platform to validate the results of their marketing efforts.