Our first step was to conduct qualitative and quantitative research to identify key opportunity areas and target audiences. From there, we developed unique product and service positioning against the competition and created an individual brand strategy for their SEG frames vertical. Next, we designed and developed a new SEO-optimized website that streamlined navigation, improved the digestion of information, and promoted action to either call or fill out a contact form. When launching the digital marketing campaign, we executed Google ads, email marketing, and search engine/web optimizations. A visually captivating and educational blog was also integrated into their new site.